Senior Brand Design Lead - Gurgaon - Transformative Learning Solutions ID-441

Description

We are seeking an experienced Graphic Designer with a keen eye for aesthetics and a proven track record of creating high-performing ads for social media platforms.

Job Description:

The ideal candidate will possess exceptional design skills, a deep understanding of digital marketing trends, and the ability to translate brand identities into visually engaging content. This role will primarily focus on developing ads for platforms such as Facebook, Instagram, and other social media channels, while also encompassing a range of design projects including sales pages, brochures, packaging, and brand collateral as needed.

Responsibilities:

1. Conceptualize and design visually compelling ads, images, gifs, and videos for social media platforms, ensuring alignment with brand guidelines and marketing objectives.
2. Collaborate closely with the marketing team to understand target audiences, campaign goals, and messaging strategies.
3. Conduct thorough research on industry trends, competitor analysis, and best practices to inform design decisions and optimize ad performance.
4. Execute projects from concept to completion, managing multiple deadlines and deliverables with meticulous attention to detail.
5. Create engaging sales pages, brochures, packaging, and other marketing materials that effectively communicate brand messaging and drive customer engagement.
6. Participate in brainstorming sessions and creative ideation to generate innovative design concepts and campaign ideas.
7. Provide creative direction and guidance to junior designers or external contractors when necessary.
8. Stay abreast of emerging technologies, design tools, and digital platforms to continuously enhance skills and capabilities.

Requirements:

• Bachelor's degree in Graphic Design, Visual Communication, or related field.
• 5+ years of professional experience in graphic design, with a strong portfolio showcasing expertise in creating impactful social media ads and digital marketing assets.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and other relevant design software.
• Demonstrated ability to analyze data and metrics to optimize ad performance and achieve high click-through rates (CTR).
• Excellent communication and collaboration skills, with the ability to articulate design concepts and rationale effectively.
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Creative thinker with a passion for innovation and a commitment to delivering high-quality design solutions.
• Previous experience working in a marketing agency or in-house marketing team is preferred.
• Knowledge of HTML/CSS, motion graphics, and video editing is a plus.

Join our dynamic team and play a pivotal role in shaping the visual identity of leading brands in the digital landscape. Apply now with your resume and portfolio showcasing your best work.

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